The check in is on the way out. But apps that use mobile location data are only becoming more popular. Providing a useful service that encourages data sharing is the key to a successful location-based strategy. It is also the formula for creating a valuable, ad-supported app, as marketers seek information to power hyper-personalized, targeted campaigns. In a new report from BI Intelligence, we look at how location-based services have changed, what services are doing the best job of enticing ...
The Explosion In Local-Mobile Data Is Rewriting The Rules For Marketers
Business Insider - 16 Nov 2013 18:07
The check in is on the way out. But apps that use mobile location data are only becoming more popular. Providing a useful service that encourages data sharing is the key to a successful location-based strategy. It is also the formula for creating a valuable, ad-supported app, as marketers seek information to power hyper-personalized, targeted campaigns. In a new report from BI Intelligence, we look at how location-based services have changed, what services are doing the best job of enticing ...
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